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Book of the Month — Digital Buyer Persona
Project type
Audience Research & Buyer Persona
Date
2026
Role
Marketing Researcher & Strategist
Skills
Audience Research • Consumer Insights • Target Audience Development • Buyer Personas • Marketing Strategy
Overview
Developed a digital buyer persona for Book of the Month to identify and better understand a potential target customer, including her interests, behaviors, motivations, pain points, and purchasing preferences.
Strategy
Analyzed the characteristics and digital behaviors of Book of the Month’s target audience to create a detailed customer profile. The persona was used to explore how audience insights can inform messaging, content strategy, channel selection, and customer engagement.
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